We're not chasing the next big brand. We're building the first of us.
Kicks For Scholarships is an asset-light, scholarship-funding sneaker brand. Every pair sells for $125, and $50 from every pair sold funds real students at your school — routed directly into the named scholarship fund at the partner HBCU.
Asset-light by design.
We don't pre-buy 50,000 pairs and pray. We don't hold inventory. We don't fund retail buildouts. We license, we drop, we ship, we receipt.
We license the silhouette, colorway, and mark directly with the Office of Licensing at the school — single-school, story-led, signed-off.
A licensed sneaker partner factory makes each numbered pair as it's ordered. No mass inventory, no graveyard SKUs.
Limited numbered drops, sold direct-to-consumer at $125. Once the run is sold, the silhouette closes.
A fixed $50 of every $125 pair (40%) routes into the named scholarship fund at the partner HBCU. Public, on the record, per pair.
$50 per pair, on the record.
The mass HBCU sneaker market is dominated by brands where the money flows out, not back. We're different — and the math is simple.
- Licensed: every pair is signed off by the HBCU.
- Receipted: scholarship contribution per pair is public.
- Numbered: no restocks, no resell churn.
- Direct: no third-party retail, no markup layer.
Illustrative breakdown. Exact figures vary by drop and are published in each partner's annual receipt.
From 8,000 pairs to a real movement.
Launch with 4 founding HBCU partners. Single-drop cadence per school.
Expand to 12 partner schools. Quarterly drops. Open the Yard Cohort grant.
Full HBCU roster across all conferences. National scholar tour and pop-ups.